Pfizer Consumer Healthcare's TCP will be exposing itself this summer with a poster campaign in major cities, resorts and tourist attractions. The campaign, which kicked off this week, has two executions. One shows an empty tin can, the other, an airborne skateboard. Both carry the strapline: Always keep within reach of children.... only to be applied by adults.' The ads aim to highlight TCP's versatility in dealing with accidents. They coincide with the brand's summer facelift. A new shape was designed for more stability on shelf, while a new label aims for a more contemporary look. The bottles also have a tamper proof cap. Summer PR includes sponsorship of Thomson Holiday ticket wallets. {{P&P }}