Price is no longer a competitive advantage. That was the bold claim made by Sainsbury's commercial director Mike Coupe as the retailer rolled out its Brand Match price-matching scheme across the UK this week.
The winter marketing push behind TCP Liquid Antiseptic centres round a "Get Back to Gargling" campaign.
Warner Lambert is spending £500,000 on consumer educational initiatives which include competitions in the press, radio promotions and the...
TCP Liquid's gruesome taste is the focus of a £1.2m radio and poster campaign which breaks this month.
Poster straplines include Tastes as foul today as it always has' and For sore throats, dilute, wince and gargle'.
Pfizer Consumer Healthcare...
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With their wealth of farming knowledge and expertise on nose to tail butchery and native breeds, it quickly becomes clear
You won’t miss it when you give it; but patients could miss it if you don’t.
The global grocery sector has few rivals when it comes to sheer size, growth rate and appetite. Here are the players leaving the rest of the competition behind
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