America's Whole Foods Market is to introduce its new own-label ethical buying scheme to the UK, The Grocer can reveal.
The Whole Trade Guarantee scheme, which sets criteria for sourcing products in developing countries, was launched in the US last week.
The retailer has since trademarked the phrase Whole Trade against a range of products in the UK, including tea and coffee, confectionery, fruit juices, textiles and clothing.
A spokeswoman said it intended to place the Whole Trade Guarantee stamp on products in its UK stores "at some point". The retailer was investigating with UK suppliers what it would take to enforce the scheme.
Whole Foods Market's first UK store in Kensington, London, set to open in two months' time, would have a dedicated Whole Trade section, she added.
Meanwhile, Asda has trademarked the name Asda Wholefoods against a long list of products, including meat, fish and poultry.?