Sir; Maybe it is because I come from an earlier generation who still have respect for the monarchy, but I was really rather sad that three of our top 10 fmcg brands have planned marketing activity around the Queen's Golden Jubilee (The Grocer, May 25). While I would wholeheartedly support activity that concentrated on Queen Elizabeth and her magnificent achievement of ruling Great Britain for 50 years, I fear the activity they have in mind is rather more about promoting their own commercial interests. Indeed, you say that expert commentators were shocked that companies "could be missing out on a golden opportunity to promote their products during the celebrations". Anthony Smith Eastbourne East Sussex {{LETTERS }}