Lyons Seafoods has made Phil Wicks sales director to drive sales growth and manage new product initiatives. Wicks has worked as a consultant for blue chip fmcg companies from 2000. He began his career as a junior sales rep at United Biscuits in the late 1980s, working his way up to senior national account manager. He left to become head of sales for Perkins Foods from 1995-1998. From there he went to Vlasic Foods ­ a division of Campbell's Soups ­ where he worked as sales director from 1998-2000. Wicks said: "I will help move Lyons forward in terms of growth and expansion of customer base." He added: "There are a number of new product developments in the pipeline for launch later this year to major multiples and the foodservice arena. {{PEOPLE MOVES }}