Daniels Chilled Foods has appointed Helen Wilcock group marketing manager. One of her key roles will be to drive sales of the renamed New Covent Garden Food Company which is developing its consumer and foodservice brands.
A spokesman for Daniels Chilled Foods said Wilcock's knowledge and experience of the food industry and her marketing skills would be invaluable.
She moves from Princes International Food where she was marketing manager for 18 months.
Before that she worked at Horizon Biscuits for two years as senior brand manager where she expanded the Maryland Cookies brand, taking it to number two in the UK biscuit sector.