William Reed's market leading advertising concept VideoJobs premières this weekend as two top fmcg brands integrate showreels into online recruitment advertising campaigns. VideoJobs on the web site at www.grocerjobs.co.uk lets jobhunters check out prospective employers in cyberspace. Scottish Courage Brands and Merston Peters both chose to adopt the new technology for their new recruitment campaign. Scottish Courage Brands personnel director Ron Tinkler said the web video would put their brand values at the heart of the recruitment campaign. He said: "Operating in one of the most demanding retail areas, we need applicants coming into the business who are progressive, forward thinking and who can deliver results." Merston Peters chief executive Martin Thorley said: "Videojobs allows a true multimedia approach which communicates more effectively the culture and personality of a client." If Videojobs can help you with your recruitment campaign, please call Kelly Oldershaw on 01293 610391. {{NEWS }}