Schwan's has devised an instant win instore promotion for Freschetta to stimulate trial of the pizza brand and drive more traffic down the freezer aisles. Freschetta waiters' are handing out pizza slice shaped game cards from silver platters in 150 stores across the country. The prize is revealed when the game card is placed over the window in a Freschetta pack. (The window was designed "to give consumers confidence in the product inside".) Prizes include free Freschetta for a year, a free Freschetta, or a 25p off coupon for Freschetta. Pizza slice shaped PoS is also available for stores. Freschetta positions itself as being a bake and rise' pizza as opposed to pizzas with pre-cooked dough. {{MARKETING - P&P }}