A new toilet wipe, claimed to be the first that can be flushed away, will be launched by Jeyes in mid May. Category manager Jo Godfrey said Flushable Parozone Toilet Wipes would be available across multiples and independents. They will come in packs of 40 (rsp: £1.29). She said the product was more convenient than conventional wipes because of the ease of disposal. There will be TV ads in July. Wipes have taken household cleaning by storm, from surfaces to floors, and now to toilets. {{MARKETING - P&P }}