NFU cereals chairman Peter Kendall said the takeover consolidated grain market share in the hands of a farmer-controlled business.
Morrisons has appointed BDH/TBWA to handle its £8m creative advertising account.
BDH/TBWA had worked on the Morrisons account for nine years until 1997.
The incumbent creative agency Poulter Partners did not re-pitch.
Toiletries and cosmetics manufacturer Swallowfield has invested £1.6m in a factory and office facilities at its manufacturing centre in Wellington, Somerset.
Sainsbury is sponsoring The Children's Society to the tune of £50,000 to promote healthy eating to kids through five projects nationwide including cookery classes.