WKD's irreverent humour continues in the latest campaign for the brand, breaking on Monday (March 11). Beverage Brands is supporting its premium packaged spirit with its biggest ever TV campaign on national terrestrial and satellite channels. The new ad, featuring the antics of the WKD lads, will run between programmes geared for the brand's key 18- to 34-year-old audience. A two month poster campaign will get underway next Saturday and the brand is also being backed by cinema advertising which will continue until the middle of June. The posters feature a humorous take on the flying duck wall ornaments and marketing manager Karen Salters said: "We set out to make people laugh and it seems to be having a very exciting affect on sales." The campaign is part of an £18m budget for the brand this year. {{DRINKS }}