The World Cup might only last a month but soccer promotions are destined to go on all summer. Beverage Brands is planning to capitalise on football fever with its first on-pack promotion for premium packaged spirit WKD, beginning in July. It will be building on the momentum generated by the brand's risque posters and a £2m TV campaign for the brand running which will be running throughout the tournament and includes a new football themed ad with the brand's strapline Have You Got A WKD side'. The on-pack deal will be offering football-related prizes including shirts, inflatable referees, red cards and football song ringing tones for mobile phones. {{DRINKS }}