IPC's new weekly title Your Life has a five-week national marketing drive, starting this week. The push coincides with changes to Your Life's cover, which IPC hopes will "emphasise the up-market and glossy positioning of the title". The ad campaign will cover national press, radio, magazine and retail PoS and uses the strapline the weekly that thinks like a monthly'. Sam Phillips, IPC Connect marketing director, said: "Your Life has been positively received by readers with nine out of 10 enjoying it so much they intend to buy it regularly. "This national marketing campaign will further build awareness and copy sales for this title, which has developed an entirely new sector in the magazine marketplace." {{CTN }}