Woods joins Memory Lane Cakes from Avana Bakeries, where he was managing director for six years.
In this role, Woods was directly responsible for winning two sole supply contracts with Marks and Spencer and for completing a strategic review to raise £23.5m investment capital after a major fire.
Woods replaces Phil Batchelor who moves up to the role of group commercial director.
Dave Brooks, chief executive of Finsbury Food Group, said: “We are delighted to have attracted someone of Mike’s calibre. He has an excellent track record and brings a wealth of expertise and experience.”