The society, which operates 90 food stores across southern England, used to post a raft of planograms to stores every week, said marketing and development manager Ted Merdler. “We used to receive planograms from the Co-operative Retail Trading Group, photocopy the relevant ones and post them on.
“This was time consuming and very inefficient so we looked at other options and found that by converting the Co-op Group files to Adobe Acrobat, we could use existing programme licences and use freeware to open files on a reader at the store at virtually no cost.”
Today, store managers can access tailored planograms according to the store cluster they are in on a computer and print them off instore.
Information is automatically updated and refreshed as products are delisted, new lines come in or goods are on promotion, said Merdler.
“This is quicker, more accurate, more user friendly and ensures we have a consistency across our estate.”