Strategic brands drive Perrier Jouët


Paris: Pernod Ricard has reported a 6.2% increase in full-year sales to €6.4bn (£4.3bn). Its 15 strategic brands, including Perrier Jouët, Havana Club and Ballantine's, recorded volume growth of 9%, with eight brands reporting double-digit sales growth, the drinks group said in a sales update. "The great success of our premium brands and our rapid growth in emerging countries were the two principal drivers for this performance," said chairman and CEO Patrick Ricard.