Trader J Aditya embarks on More expansion

MUMBAI, INDIA: Aditya Birla Retail is to open hundreds of supermarkets across India under the More fascia. The company opened the first More store in Pune in June this year and said it now intended to start a chain based on the model, described as "conveniently located neighbourhood supermarkets". It wants to open 10 stores in Ahmedabad next month, 50 in Gujarat by March 2008 and a further 250 stores by the end of next year. The company said it would invest $22bn (£11bn) in the business over the next three to four years.