Wal-Mart Canada focuses on fresh

TORONTO: Wal-Mart Canada has launched a new website for its Supercenter business to promote the chain's 'Your Fresh Market' branding. The site offers recipes and an interactive floorplan, where users can learn more about the items available in-store. The launch follows the appointment of Asda's former chief operating officer David Cheesewright, who will take over as president and CEO of Wal-Mart Canada in April. Cheesewright has already stated he intends to put more emphasis on fresh when he joins the business.