Australian winery Yalumba is launching a promotional campaign behind its Y Series brand.

Running from next month until February, the initiative will include a consumer competition to win an all-expenses-paid trip to Australia. The promotion will be advertised via neck collars on bottles, instore point of sale material and in the national press.

Retailers can also benefit with independents being offered the chance of scooping a similar trip to Australia plus £500 worth of Y Series stock.

Martin Strachan, MD of distributor Negociants UK, said: “The promotion represents a major investment from Yalumba to support our trade customers in a competitive market.”