Italian producer Tosti has created a one-stop-shop wine for fans of Pinot Grigio, rosé and sparkling wine.
"The Tosti Sparkling Pink Pinot Grigio NV has been created in response to the growth in these sectors," said Tosti export manager, Luca Dellevalle.
"It has the high acidity and crispness of Pinot Grigio and a freshness only sparkling wine can give," he said.
The wine's colour is achieved by leaving the press juice in contact with the grape skins, which have a natural pink hue, for longer.
The new wine, imported by PLB, will be sold under the Carino label in the off-trade, with an rsp of £7.99.