Screening on satellite and cable network UK TV until the end of this month, the tongue-in-cheek ad coincides with the start of the Olympics in Greece and features a Greek god-like chef cooking with Total products. It is the brand’s first TV ad run in its 25-year history and showcases recipes from the brand’s ‘Contemporary Greek Classics’ collection which was created by chef Paul Wharrier.
The 60-second treatment will be shown three times a day.
Total’s commercial director, Nigel Amos, said: “This television campaign marks a significant step forward in our marketing strategy. We are experiencing a surge of interest in Greek culture and cuisine this summer and this provides us with a fantastic opportunity to take a more adventurous approach.”