Total Produce has set its sights on doubling sales through its new Scottish distribution hub.
The £5m depot in Sighthill, Edinburgh, delivers £8m of fruit sales to Scottish convenience stores, schools and the food service sector. But commercial manager Neil Wilson said sales could double with the new facilities and involvement in the Healthy Living Scotland programme.
"The depot allows us to bring produce in for ripening, so it arrives in schools and stores in perfect eating condition," said Wilson.
That should make the fruit more attractive to school children and shoppers. A recent initiative to put wheeled stands in shops, along with advice on how to merchandise the produce, was also boosting sales, Wilson added.
Sales jumped 20% after a trial in Botterills, he claimed, and plenty of stores haven't yet signed up for the scheme. "There is a lot of potential for growth in this," Wilson said.