Wilkinson Sword is gearing up for its Xtreme III sampling tour as part of the launch support for its latest razor. The tour will take in 13 UK cities and a million people, starting with Edinburgh on May 28. Consumers will be offered a wet shave and the chance to enter a prize draw to win an Xtreme holiday to Las Vegas (the home of André Agassi, who is endorsing the product). The £4m TV ad campaign launches at the end of May and runs through June. {{MARKETING - P&P }}