Branded frozen pizza manufacturer Schwan's is supporting its The Chicago Town Pizza with a £1.5m advertising package. The brand will use radio advertising for the first time to complement the national TV ads which break at the start of November and run for four weeks. The aim of the campaign is to reinforce the American brand personality and to show how versatile The Chicago Town Pizza can be. It will push the message that it can be used for a snack, as part of a more substantial meal and that it can be cooked in the microwave or the oven. A competition on radio station Key 103 offers listeners the chance to win a shopping spree in New York. {{P&P }}

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