Turkey legend Bernard Matthews has died.

The Norfolk farmer, who gave his name to the UK’s largest turkey producer, died yesterday aged 80.

Matthews stepped down as the company’s chairman in January, after 60 years in the turkey business. He was best known for his “bootiful” catchphrase, which made a return to the company’s advertising earlier this year.

“Rarely has any business been as synonymous with the hard work and values of one man,” said the company’s chief executive, Noel Bartram. “It was Bernard Matthews who grew and developed this company through his entrepreneurial spirit, and clear focus.”

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Bernard Matthews brings back ‘bootiful’ (17 April 2010)