The Rural Shops Alliance held a meeting with Camelot this week to discuss the lottery operator’s decision to reintroduce its Sales Improvement Programme and the redefinition of its term ‘community outlets’.
Under the SIP, retailers have a lottery ticket sales target of £800 a week, down from £1,000. Community Outlets, which are exempt from SIP, are now also defined as “more than four miles in driving distance from the nearest National Lottery online terminal”.
RSA met with Camelot because some of its members had received a letter about their ticket sale “underperformance”. It also asked members for views on the changes, including whether the target was unreasonable.