Waitrose are using new tray talkers to highlight British sourced strawberries, raspberries and cherries when they come into season in about a fortnight.
The retailers will also be using the PoS material to promote some high volume tomato lines as well.
They clip on to the corner of any IFCO tray, the reusable green plastic crate which travels direct between packer and branch, reducing handling. Talkers will be applied at packhouse level.
They are designed to combine the effect of Waitrose publications and packaging, giving customers a clear message.