Challinor has joined as UK business development manager from The Jacobs Bakery, where she was a national account manager. She will generate
growth in multiples including Morrisons and Waitrose, reporting to Mark Walker, group business development controller for multiples.
Whitehead has been promoted to group business controller for breads and frozen foods and Ratcliffe has become international business development manager.
Ratcliffe has joined from Burton’s Foods, where he was group brand manager for snacking biscuits. He was responsible for marketing for own label biscuits and brands such as Wagon Wheels, Viscount and Cadbury. He previously held marketing roles at companies including PZ Cussons, RHM and Premier Beverages.