Tropical Sun has launched a new competition to raise awareness of Afro-Caribbean food beyond its traditional consumer base.

The Tropical Sun Cook of the Year competition 2011 kicked off this week and is inviting consumers to upload videos of themselves preparing their favourite dish, ideally with an "Afro-Caribbean twist", for the chance to win a place in a Masterchef-style final.

Up for grabs is the title of Tropical Sun Cook Of The Year 2011 and an Apple iPad. The winner's recipes will also feature in a Tropical Sun Cook Book. Entrants have until 5 December 2010 to enter.