Cussons is aiming at bath lovers with its latest launch. Imperial Leather Sensual Bathing Bar, claims the company, is a "modern and innovative" soap specifically designed for the bath, with added moisturisers and exotic fragrances. Aimed at women, the newcomer is on sale now and comes in three different fragrances ­ Dream' which has passion fruit, Replenish' with mango butter, and Unwind" featuring orange and nutmeg. Priced at £1.49 for a 125g bar, the range will be supported by a £400,000 campaign including outdoor advertising and extensive sampling. Cussons sales director Neill Craigie said: "This builds on the success of Imperial Leather's Wake-Up Shower Bar." {{P&P }}

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