The organisation that manages the Quality British Turkey standard has toughened up the criteria producers must meet to qualify for the mark.
The British Turkey Sector Group said it had extended the scheme’s scope to cover every aspect of welfare, traceability and food safety - from the hatchery to final processing.
For the first time since the QBT standard was launched in 1999, farmers and producers seeking accreditation will have to undergo inspection at all sites where turkey is reared or processed. They will be independently inspected against more than 200 individual quality criteria covering all aspects of rearing and production.