Britain's turkey industry is planning its biggest-ever promotional campaign in an effort to put avian flu behind it and boost Christmas sales.
The campaign kicks off on 1 December when the British Turkey Federation launches a tongue-in-cheek debate on whether consumers prefer leg or breast. Chefs will deliver platters of hot roasted breasts and drumsticks to national radio stations.
"The idea is to remind consumers how tasty the leg can be and encourage purchase of whole birds," said BTF marketing committee chairwoman, Catriona Lee.
Shoppers will also be able to get instant advice on cooking and defrosting times for whole birds by texting the weight of their birds in kilos to Turkey 64446.
Gordon Brown will be presented with a British turkey and get a briefing on the new-look mark depicting the Red Tractor logo alongside the Quality British Turkey mark.