Fox's Biscuits has relaunched its Classic Collection ­ including Classic Biscuit, Classic Milk Chocolate and Classic Cream ­ to help differentiate the range on the crowded biscuit fixture. It has introduced new blue packaging and logo so it is now similar to the countline and Fox's says it has improved the Classic recipe. The everyday treat sector is the third biggest in the £1.3bn biscuit market and growing at 4.5% [TN Sofres Superpanel]. {{P&P }}

Topics