Coffee-mate is making its small screen debut this month with an advert parodying daytime TV makeover shows.
The £2.2m ‘makeover your coffee’ campaign for its Latte Creations range takes the form of the
ever-popular revamp shows, but the participant is a cup of coffee rather than the archetypal bored housewife. The 30-second ad, running across terrestrial and Sky channels, demonstrates how the addition of Latte Creations, in classic, vanilla or mocha flavours, can turn a regular coffee into a creamy latte.
Brand manager Georgina Morgan said: “Consumers are increasingly looking for