Aldo Zilli’s babyfood brand has made its TV debut today (1 August) as part of a three-month push.

The campaign marks the first TV appearance for Baby Zilli since it was launched in January by the chef and entrepreneur Dean Dunham.

The 30-second ad features Zilli working in the kitchen surrounded by fresh produce used to make the organic range. The push, which aired for the first time during Daybreak and Lorraine on ITV1, heralded “an exciting stage of growth”, Dunham said.

“The campaign marks the next stage in the business’s development and showcases the huge growth potential it has.”

Baby Zilli recently made its first foray into the baby drinks market and also added five new lines to its core food range, together with a selection of puds.

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