Innocent will become the first smoothie company to launch a nationwide TV advertising campaign in July.
The commercial, which the company shot itself and which shows the pure nature of the drinks, was first aired in the Granada region in March. From July 6 it will run nationwide across terrestrial channels.
Coinciding with the television advertising, Innocent is launching its first guest smoothie. Pineapples, blueberries & ginger will be available from next month until October.
From this month the company is also bringing out its summer seasonal smoothie, cherries & strawberries, which will replace the spring variety lychee & passion fruit.