The commercial, which the company shot itself and which shows the pure nature of the drinks, was first aired in the Granada region in March. From July 6 it will run nationwide across terrestrial channels.
Coinciding with the television advertising, Innocent is launching its first guest smoothie. Pineapples, blueberries & ginger will be available from next month until October.
From this month the company is also bringing out its summer seasonal smoothie, cherries & strawberries, which will replace the spring variety lychee & passion fruit.