The 330ml cans, six and 12-can multipacks and 500ml and two litre bottles will get backing from posters going up in May and a sampling campaign. There will also be a competition with prizes including trips to New York.
SALAD SOAP DAYS
Heinz Salad Cream is to sponsor TV soap Emmerdale for six months from May in a £6m deal.
Activity is set to include sponsorship credits, as well as on and off-air promotions all under the tagline It's all going on'.
Marketing manager James Watson said an early evening slot was the ideal time to communicate with consumers, eating their evening meal.
SECOND AVOCADO OIL
Competition in the avocado oil arena looks set to intensify with a second brand from New Zealand going on sale.
The Grove Avocado Oil is rolling out to shelves in Tesco now and in Safeway from next month and seems certain to do battle with the Olivado brand which has been on sale since last year in Asda, Sainsbury and Waitrose.