Potato vodka brand Tyrrells Vodka is being rebranded Chase Vodka to reflect founder Will Chase’s sole ownership of the tipple. The name change follows the sale of 70% of Tyrrells Potato Chips last April to private equity firm Langholm Capital.

“Although Will Chase still owns 30% of Tyrrells, the vodka business is his baby now,” a spokeswoman said. “When you are proud of something you put your name on it.”

Chase Vodka is now available in ornately decorated bottles featuring the new name (rsp: £33).