n United Biscuits is to increase the marketing budget behind its key KP brands by 30% this year to £44m, but is axing Hula Hoops sub-brand Shoks following poor sales.
n It hopes to breathe new life into Hula Hoops with an improved flavour delivery, a new Shake 2 Flava product and a new TV advertisement.
n The Real McCoy’s is being given a new pack livery, new flavours and more multi-packs.