United Biscuits has introduced price-marked packs of Hula Hoops, Skips and Wheat Crunchies.

Packaging on all variants in the three ranges will feature a 35p mark until early next year in a bid to boost sales in the recession, said UB. "In these difficult economic times consumers are continually looking for products offering value for money," said a spokeswoman. She cited research from retail consultancy Him! that found one in three shoppers is encouraged to buy price-marked packs because they feel they offer greater value.