In a coals-to-Newcastle move, British desserts company Indulgence Patisserie has secured a listing in the home of patisserie, France. Its milk chocolate cheesecake and tiramisu are rolling out across the Auchan hypermarket chain now, supported by Food from Britain. “Not only have we managed to convince Auchan that our patisserie is as good as, if not better, than our French counterparts’, we have also changed French attitudes to cheesecake,” said managing director Angus Allan.