Britvic has indicated that new brands could soon be on their way to the UK following the company’s signing of a 15-year bottling agreement with Pepsi.
MD Paul Moody said the 12-year extension to its current deal, which had just three years to run, would allow Britvic to plan further ahead using Pepsi’s US portfolio, while spending behind Pepsi will now double.
He said: “The longevity of the new deal gives us assurance. We will be doubling the spend around Pepsi.
“It will also enable us to plan over a longer term how we invest in our business.
“As we look over the next two to five years, it gives us the opportunity to bring more Pepsi brands into the market.”
However, Moody insisted there were “no immediate plans” to introduce Pepsi’s bestselling US purified water brand, Aquafina, to the UK.
He said it remained to be seen whether such a product could win support from British consumers.
Pepsi’s new ad campaign, which features David Beckham and four other football superstars as gladiators, will hit TV and cinema screens at the end of this month.