Sir; So, respected Food From Britain marketing and international management director Simon Waring slams UK cheesemakers for their export efforts (Provisions, The Grocer, October 28). The UK may well be the world's "ninth biggest producer of cheese ­ but only 11th in the export stakes", but is this actually cause for alarm? Obviously we all want to see UK firms profitably market as much of their output as possible abroad, but unless the quoted export level is put into perspective alongside other comparable product areas, it's impossible to know what sort of performance this actually is. If our cheese exports could be put into perspective, then at least those of us with an interest would know how much to worry about it in relation to floods, petrol prices and Swedish football managers. Gareth Bird Managing Director, GBA {{LETTERS }}

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