Cusson's is backing Imperial Leather Foamburst Scent-sations with new TV ads focusing on the products' fragrances. St Ivel is backing the launch of its new Shape low fat bio-yogurt Smoothies and Fruit Juice Mousses with a £6m tongue-in-cheek TV campaign showing ridiculous alternative ways to lose weight. Beconase Hayfever Spray is back on TV until the end of next month showing a hayfever sufferer with a groggy head that feels enormous. {{P&P }}