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Unilever Bestfoods is backing its Lipton Ice Tea brand with £6m of marketing activity, led by a new TV and cinema ad. Building on last year's Don't knock it until you've tried it' theme, the new execution is aimed at 18 to 30-year-olds. It...
TEA WARS BOIL n More than £22m is being poured into the tea category’s marketing cup by rival tea brands PG Tips and Tetley. n PG Tips owner Unilever Bestfoods is also bringing out Freeflow bags, made from a natural fibre and said to…
manufacturer Unilever Bestfoods brand PG Tips agency BMP DDB budget part of a £15m budget A new ad in the tea brand’s T-Birds campaign broke this week. Reinforcing the message We all need a PG moment’, it shows Tom the Owl…
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