Unilever has teamed up with French private health insurer Maaf to award people who eat their anti-cholesterol products.

As part of the deal, Maaf will offer refunds to customers who buy Flora pro-activ yoghurts, margarine and milk.

It is offering an E10 reduction from its E380 bill to customers who eat at least seven products a year, E22 for those who eat 14 products and E40 for those who eat 21 products.