Viennetta Selections Red Berries (rsp: £2.49) hits shelves mid-March along with Carte D'Or Macadamia Nights and Carte D'Or Cherry Blossom tubs (rsp: £2.99). The premium tubs will be supported by a £3m marketing campaign this spring. Meanwhile, a £3.5m campaign will back the launch of the new Magnum Cocoa range, out next month. The line-up comprises Ecuador and Ghana Cocoa sticks, made with Rainforest Alliance-certified cocoa.
"We are proud to be launching these products with Rainforest Alliance certification," said Christina Dunn, brand manager for Magnum.
A Fairtrade-certified Ben & Jerry's Coconutterly Fair ice cream tub (rsp: £4.29/500ml) completes the new line up, and will receive a £3m television and cinema push next month.