Unilever says its purchase of US ice cream manufacturer Ben & Jerry's and the Slimfast diet food brand fit in perfectly with its strategy to concentrate on global powerbrands. A spokesman said Slimfast and Ben & Jerry's took 90% of their sales in the US and had "massive international potential". He denied the purchases would clutter Unilever's culling strategy. Unilever chairman Niall FitzGerald added: "We are determined to nurture Ben & Jerry's commitment to community values." Ben & Jerry's will be run independently from Unilever's US ice cream operations, with a special team in place to maintain its ethical image. Unilever says it will inject $10m into the company's charity accounts when the $326m deal is finalised. {{NEWS }}