Vaseline has launched what Unilever claims is the first aerosol-style moisturising spray.
Vaseline Spray & Go Body Moisturiser goes into Boots next week, followed by a wider roll-out in October. It comes in Oat Soft, Aloe Fresh and Cocoa Radiant variants (rsp: £4.99/190ml).
The new format had a spray system that would dispense lotion quickly and evenly, said brand marketing manager Froukje Wijbrandi. The lines had been adapted from Vaseline squeezy lotion moisturiser to allow for a “continuous spray” while providing the same level of moisture, she added.
A £1m push including TV breaks in September.