n Nestlé Rowntree has left buyers unimpressed with its latest snack product, Little Notions, targeting guilt-ridden young women who are looking for an excuse to eat indulgent snacks.
n Neither sweets nor biscuits, Nestlé is hoping to create a new category with the launch of Little Notions, which come in three varieties (rsp: 64p each or £1.89 for a three-pack).
n However, some buyers are unsure about the product’s position in-store and its price.