Read joins Villa Maria from Thresher Group where she was brand operations manager and gained valuable experience of the UK wine market.
She replaces Warren Adamson who has moved to head New Zealand’s generic wine body, the New Zealand Winegrowers. Villa Maria said that Read had experience of handling numerous launches, including wine store formats in the UK and New Zealand milk products in south east Asia.
She took an MBA at Cambridge University, focusing her business studies on the New Zealand wine industry.
George Fistonich, MD for Villa Maria, said: “I have no doubt that her knowledge, experience, and enthusiasm will make her a valuable addition.”